Blog

What's In A Name?

Welcome to the new Borderline website! We have been in business for almost 60 years and are excited to move forward with our new and improved online presence; making it easier for you to find all the information you need.

After so many years in business, sometimes we get people asking us about the origins of our name – Borderline. Borderline could mean ‘shady” or “on the edge” or “in between”, as in “not good or bad”.

Of course we chose the name Borderline to indicate our convenient and strategic location near the Canadian border with New York State, USA.

Either way, if Borderline makes a person think of the meaning of our name then they will probably remember it better, and in marketing – that is a good thing!

If you are in need of distribution, fulfilment or assembly services in Niagara near the Buffalo border contact us today!

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