The newest and latest successful ventures in the wine industry are called "Virtual Wineries". Owners of these businesses are just as committed and dedicated to producing excellent, high quality wines as their counterparts' who build and operate beautiful high end wineries; some with restaurants, and most with fancy tasting rooms and barrel storage cellars.
As the owner of a private "warehouse and fulfillment centre" we have potential new clients from time to time say to us - your competitors offer FREE services; trucking i.e. the movement of freight to and from the warehouse, or FREE handling i.e. unloading and/ or loading of goods to be stored.